Tuesday, July 2, 2013

Target audience.

I've been having this urge to buy more scrapbook paper and glitter than usual. Now I know why.

Our store's playlist used to play songs from the 70's and 80's to bring in all those soccer moms and housewives.

But lately we've been hearing tunes from the 80's and 90's--songs I'd hear growing up in grade school and high school.

And that's when it hit me. The arts-and-crafts store I work at is slowly rearing my generation as its new target audience. Gasp!

An interesting twist is that the store also began playing French songs. Apparently we're opening up locations in Quebec so certain Canadian hits are now included in our playlist.

Here's one my store's been playing a lot lately.

I'm dedicating it to my sister stores up north and all my Canadian readers.

Enjoy, eh!


naturgesetz said...

Maybe you can transfer to the store in Quebec. Is it in Montreal, Quebec City, or …?

Quebec City is very attractive, but I suppose it and Montreal are as cold as Chicago in winter (cooler in summer maybe) and no rainier.

Dean Grey said...


Ooooh, put in a transfer to Canada!

That might be worth looking into.